Ethica Origin

Cruelty-free beauty only.

Welcome to Ethica Origin

Hello beauties and animal lovers ♥

Welcome to the online beauty boutique that features only cruelty-free beauty and skincare brands. We have hand-picked luxury skincare and makeup lines to feature on our site that have to meet our criteria for being cruelty-free. Unfortunately animal testing is still a very real thing that happens all over the world. While we don’t hear much about this in Canada, this does happen here. So we’ve decided to take the guesswork out of it for you and create this beautiful space with the brands that align with our mission – beauty without animal testing.

We will continue to grow our brand offering. Currently, we feature Canadian cruelty-free beauty skincare and makeup. Promoting Canadian brands will always be important to us. Our goal is to offer a variety of product lines such as clean skincare and haircare, essential oil based lines, luxury makeup, and accessories such as makeup bags and brushes all with one thing in common always – they meet our cruelty-free standards. Cruelty-free beauty only.

Brand/product recommendations? Email us here.